Reading time: four minutes American marketer and copywriter David Ogilvy claimed that 80% of success lies in the correct title. This theory is also applicable to letters, only the topic is more important in mailing lists – users will see it when they open the mail. Companies are trying very […]
Email Marketing Trends 2021. How To Create Conversion Emails?
Reading time: 10 minutes An ingenious joke repeated ten times is no longer funny. One tactic in mailing lists, applied three times, loses its relevance. In order not to bore your subscribers and keep a slight surprise effect, monitor trends and have time to adapt to them. It will be […]
How to create effective New Year newsletters?
It is necessary not only to new visitors to your site, but also to those who have been with you for a long time, to tell about promotions, give gifts and simply wish a Happy New Year. Of course, you can hope for targeted advertising or that the client himself […]
How to create a spam keyword filter
Got letters from unfamiliar addresses that you did not leave your mail to and did not give consent to mailing? In March, we wrote about spam and the Law on Electronic Commerce. Today I will tell you how to create a filter so that letters from different addresses that send […]