Reading time: five minutes Before the New Year, we literally drown in tinsel, the aroma of tangerines, dreams of Olivier and other pleasantly banal attributes of the holiday. Stores are organizing generous sales (after all, everyone needs presents for colleagues, mom and cat!). Companies prepare corporate gifts for clients and […]
How to understand the client: we compose portraits of the target audience. Personalization in email newsletters
Reading time: 12 minutes 90% of businesses close within the first year, and only 3% of brands have existed for more than three years. A common reason for failure is that companies don t know their target audience. They didn’t think about it (we’ll start – and then we’ll figure […]
How to create effective New Year newsletters?
It is necessary not only to new visitors to your site, but also to those who have been with you for a long time, to tell about promotions, give gifts and simply wish a Happy New Year. Of course, you can hope for targeted advertising or that the client himself […]
There is no reason not to send a letter. Or a few words about holiday newsletters
Most companies send emails only during certain holidays, believing that other news feeds are either absent or not interesting to readers. This is why you receive emails from some brands once a month at best, and more often a couple of times a year. But in fact, there are much […]