Newsletters for the New Year: ideas, tips, checklist for B2B and B2C

Reading time: five minutes Before the New Year, we literally drown in tinsel, the aroma of tangerines, dreams of Olivier and other pleasantly banal attributes of the holiday. Stores are organizing generous sales (after all, everyone needs presents for colleagues, mom and cat!). Companies prepare corporate gifts for clients and […]

How to understand the client: we compose portraits of the target audience. Personalization in email newsletters

Reading time: 12 minutes 90% of businesses close within the first year, and only 3% of brands have existed for more than three years. A common reason for failure is that companies don t know their target audience. They didn’t think about it (we’ll start – and then we’ll figure […]