Reading time: five minutes In email marketing, everything seems simple: put together an email – send it – get the delight of subscribers and sales. In fact, mailings may not reach the recipients. Therefore, at least once a week (or every day, if you send emails as often as Lamoda), […]
Email campaigns from amoCRM: how to get consent to send emails?
Reading time: five minutes Some of our clients already have 1000-5000 contacts in amoCRM, to which they want to send newsletters. The problem is that not always customers = subscribers. It turns out that there is an email address, but there is no consent to receive letters. As a rule, […]
Instructions: how to write a selling text?
Reading time: eleven minutes Texts on the site, in mailings and instagram should sell. But shouting “Buy this best product in the world right now” is not enough – on the contrary, there is a great chance to cause rejection in the audience. How, then, should you write in order […]
Lead magnet: what is it, when is it needed and how to use it so as not to go broke
Reading time: 6 minutes There is a myth among marketers that a lead magnet or a bonus is the only way to motivate customers to perform a targeted action: subscribe, register, place an order. But is he really always needed? Spoiler alert: no, but if used wisely, you can move […]
How to send a cold email and avoid spam?
Reading time: 6 minutes Cold mailings are emails for people with whom you have not yet established a personal relationship, and those who not agreed to receive mailings. Depending on what you say in the first email, you will either gain the client s trust or lose them as a […]
Toxic Marketing Symptoms: Check If You Are Poisoning Your Customers’ Lives
Reading time: five minutes In business discussions, they like to discuss toxic customers. What exactly is meant by this term depends on the context. Designers and copywriters call customers toxic who endlessly find fault with their work, managers – those who morally put pressure on the performers, for example, for […]
16 functions in Google Docs to help you work faster and more efficiently
Reading time: 10 minutes Google Docs is like Word, only better. It allows you to work online and offline from a computer or smartphone. And Docs also has functions that make it easier to work with text. Collected in the article those that I use every day. Please note: to […]
Conversions to B2B and B2C. What to follow and what tools will make life easier for a marketer
Reading time: eight minutes The expensive contextual advertising is forcing marketers to look for new ways to save budget, so as not to pay hundreds of rubles for one click. A specialist cannot influence the conditions of advertising sites, but he can improve the conversion of the site. My name […]
What does modern Black Friday look like?
As the years go by, Black Friday continues to be the biggest sale of the year. In fact, it does not need advertising, but the reality is that companies have to be sophisticated, coming up with something new in order to bypass competitors. So, for example, from one Friday, the […]
How to create effective New Year newsletters?
It is necessary not only to new visitors to your site, but also to those who have been with you for a long time, to tell about promotions, give gifts and simply wish a Happy New Year. Of course, you can hope for targeted advertising or that the client himself […]