For several years now, there has been talk of email marketing dying. But due to the current situation in the country and the world, on the contrary, it began to gain momentum, because more and more users go online to shop. In addition, last year s trends in automation and […]
Finally we got it! Prohibition of SPAM in Ukraine
Ukraine has long been waiting for a law that will regulate the protection of personal data on the Internet. In particular, it will prohibit the sending of SPAM and will impose sanctions for violating this prohibition. And finally we waited! Back in December 2020, the Verkhovna Rada adopted the law […]
There is no reason not to send a letter. Or a few words about holiday newsletters
Most companies send emails only during certain holidays, believing that other news feeds are either absent or not interesting to readers. This is why you receive emails from some brands once a month at best, and more often a couple of times a year. But in fact, there are much […]
8 Email Marketing Tools You Need To Do Without
There is an opinion that an email marketer should be able to use a mailing service, and this is quite enough to launch a full-fledged advertising campaign in this direction. However, from my own experience I can say that I spend much more time on completely different resources. In my […]
How to work with the email database that you already have in order to get the most out of your mailings?
I am often approached by customers who have already accumulated a fairly large customer base. At the same time, there were no mailings in the database, and they have no idea where to start. And this is the best option when they turn to a specialist to start working with […]
Email Marketing: Basic Concepts and How It Works
Email marketing in 2018 is still more alive than dead. It can help you build a long-term relationship between a brand and a potential customer. As a result of such an action, a person interested in a particular product improves his opinion about a particular company and subsequently becomes her […]
How to create a spam keyword filter
Got letters from unfamiliar addresses that you did not leave your mail to and did not give consent to mailing? In March, we wrote about spam and the Law on Electronic Commerce. Today I will tell you how to create a filter so that letters from different addresses that send […]
How to write a sales letter – sample email text for a newsletter
A sales letter is a personalized sales pitch that is sent by email. Its recipient is either a specific person or a group of people, the so-called target audience, selected according to certain parameters. The main purpose of the letter is to sell some kind of service or product. They […]
How do you measure the effectiveness of your email campaign?
Now you ve set up an email campaign, spent money on a designer, copywriter, marketer, and built a contact base. Emails are sent out, some conversions are coming, but where and how good the email channel is for your business is not clear. In order not to waste your budget, […]
How to sell more with trigger emails?
Big brands have been in the marketing automation topic for a long time. Therefore, many marketers have a stereotype that these emails are suitable either only for ecommerce, or require the help of a programmer to set them up. In this article we will tell you how to use them […]