Lead magnet: what is it, when is it needed and how to use it so as not to go broke

Reading time: 6 minutes There is a myth among marketers that a lead magnet or a bonus is the only way to motivate customers to perform a targeted action: subscribe, register, place an order. But is he really always needed? Spoiler alert: no, but if used wisely, you can move […]

Toxic Marketing Symptoms: Check If You Are Poisoning Your Customers’ Lives

Reading time: five minutes In business discussions, they like to discuss toxic customers. What exactly is meant by this term depends on the context. Designers and copywriters call customers toxic who endlessly find fault with their work, managers – those who morally put pressure on the performers, for example, for […]