Reading time: 6 minutes AMP – Accelerated Mobile Pages – is an effective technology, but not yet available to everyone. Gmail, Outlook, Mail.Ru and Yahoo already support interactive emails, but not all messages are displayed correctly. Therefore, marketers have to dodge and create interactions literally out of thin air. How […]
Black Friday preparation checklist and examples of good emails
Reading time: 7 minutes In 2019 on Black Friday Russians spent in online stores 22.3 billion rubles – 4.9 billion more than a year earlier. This year, despite the pandemic and crisis, no less excitement is expected. People wait for the mega-sale on November 27 to finally buy the coveted […]
Email Marketing Trends 2021. How To Create Conversion Emails?
Reading time: 10 minutes An ingenious joke repeated ten times is no longer funny. One tactic in mailing lists, applied three times, loses its relevance. In order not to bore your subscribers and keep a slight surprise effect, monitor trends and have time to adapt to them. It will be […]
Email campaigns from amoCRM: how to get consent to send emails?
Reading time: five minutes Some of our clients already have 1000-5000 contacts in amoCRM, to which they want to send newsletters. The problem is that not always customers = subscribers. It turns out that there is an email address, but there is no consent to receive letters. As a rule, […]