Reading time: 6 minutes AMP – Accelerated Mobile Pages – is an effective technology, but not yet available to everyone. Gmail, Outlook, Mail.Ru and Yahoo already support interactive emails, but not all messages are displayed correctly. Therefore, marketers have to dodge and create interactions literally out of thin air. How […]
What is a preheader and how do I add it to an email?
Reading time: 6 minutes You literally have three seconds to grab the attention of the subscriber and motivate him to open the letter. Otherwise, the message will be lost in a series of mailings from other brands and will forever remain in the “Unread”. You must use all available means: […]
Black Friday preparation checklist and examples of good emails
Reading time: 7 minutes In 2019 on Black Friday Russians spent in online stores 22.3 billion rubles – 4.9 billion more than a year earlier. This year, despite the pandemic and crisis, no less excitement is expected. People wait for the mega-sale on November 27 to finally buy the coveted […]
Why you need polls and how to do them in Mailigen
Reading time: 6 minutes Sometimes even seasoned marketers are confused about how to develop a strategy further. What to write about in mailing lists? Which product to bring to the market now? What kind of letter and site design will users like more? You can tell fortunes on the coffee […]
What are remarketing and retargeting and how do I use them?
Reading time: eight minutes According to statistics from Moosend, 69% of orders are never made. Online store visitors surf the pages, add items to the cart … and that s it. There are many reasons for this: problems with the Internet, friends advised another store, distracted by work, etc. The […]
Base for mailing. What happens if you buy addresses?
Reading time: nine minutes In addition to meter readings and mail receipts, leaflets are sometimes placed in mailboxes. People are so tired of them that, without reading the contents, they throw them into the nearest trash can and go to complain to the concierge. Next time, he will make sure […]
Newsletters for the New Year: ideas, tips, checklist for B2B and B2C
Reading time: five minutes Before the New Year, we literally drown in tinsel, the aroma of tangerines, dreams of Olivier and other pleasantly banal attributes of the holiday. Stores are organizing generous sales (after all, everyone needs presents for colleagues, mom and cat!). Companies prepare corporate gifts for clients and […]
How to understand the client: we compose portraits of the target audience. Personalization in email newsletters
Reading time: 12 minutes 90% of businesses close within the first year, and only 3% of brands have existed for more than three years. A common reason for failure is that companies don t know their target audience. They didn’t think about it (we’ll start – and then we’ll figure […]
How do I create an underlined email subject? Unicode mailing lists
Reading time: four minutes American marketer and copywriter David Ogilvy claimed that 80% of success lies in the correct title. This theory is also applicable to letters, only the topic is more important in mailing lists – users will see it when they open the mail. Companies are trying very […]
Email Marketing Trends 2021. How To Create Conversion Emails?
Reading time: 10 minutes An ingenious joke repeated ten times is no longer funny. One tactic in mailing lists, applied three times, loses its relevance. In order not to bore your subscribers and keep a slight surprise effect, monitor trends and have time to adapt to them. It will be […]